PBS Services

Strategic Marketing

PBS facilitates a process which is about positioning the business within the marketplace.  This practical process enables the business owner to concentrate limited resources on the greatest opportunities to achieve a sustainable competitive edge.

Client Benefits:

Strategic Marketing
  • Gain a clear understanding of specific industry sectors in order to identify opportunities or threats
  • Gain an understanding of the competitive environment
  • Gain clarity on how the company seeks to differentiate itself in the market
  • Gain an objective assessment of the robustness and adequacy of internal sales/marketing structures and processes
  • Identify appropriate market entry strategies