PBS Services
Strategic Marketing
PBS facilitates a process which is about positioning the business within the marketplace. This practical process enables the business owner to concentrate limited resources on the greatest opportunities to achieve a sustainable competitive edge.
Client Benefits:
- Gain a clear understanding of specific industry sectors in order to identify opportunities or threats
- Gain an understanding of the competitive environment
- Gain clarity on how the company seeks to differentiate itself in the market
- Gain an objective assessment of the robustness and adequacy of internal sales/marketing structures and processes
- Identify appropriate market entry strategies
